Ole Smoky Signs Distribution Deal for Latin America & Caribbean, plus USA Duty Free

Ole Smoky Tennessee Moonshine®, a leading independent moonshine company, has appointed MONARQ as their exclusive importer of the Ole Smoky portfolio of premium moonshine products to Latin America & the Caribbean plus USA Duty Free. The official launch will take place during the The International Association of Airport Duty Free Stores

(IAADFS) Duty Free Show of the Americas in Orlando starting March 9th, 2014.

Ole Smoky CEO John Cochran commented, “By taking the time to select an importer we have found a like-minded partner to manage the distribution of our premium moonshine portfolio in this region. We look forward to working with the MONARQ team in hopes of extending the Appalachian tradition to Latin American markets.” 

Robert de Monchy, founder of MONARQ Group, added: “Ole Smoky is a great addition to our portfolio of leading premium independent premium alcoholic beverage brands. Moonshine is an exciting new category and Ole Smoky’s proposition coincides perfectly well with our corporate philosophy of bringing innovation to the Americas. We look forward to working together with the Ole Smoky team and to achieve our mutual expectations.”

Ole Smoky Tennessee Moonshine currently retails nine flavors of moonshine made using authentic East Tennessee recipes, jarred and shipped directly from the company’s famed Gatlinburg distillery. The Ole Smoky Moonshine™ distillery, known as The Holler™, is America’s most visited distillery and produces the brand’s signature flavors.   Original Moonshine, White Lightnin’™, Moonshine Cherries™, Peach Moonshine™, Apple Pie Moonshine™, Blackberry Moonshine™, Strawberry Moonshine™, Lemon Drop Moonshine™ and Pineapple Moonshine™ are available in 49 states and Canada.  Ole Smoky Tennessee Moonshine can be found at local retailers and is sampled and sold at some of the biggest music and sporting events in the country.  True to its roots, each Ole Smoky flavor is born from the hand-crafted recipes of the Tennessee families who have been filling moonshine jars and jugs in the Smoky Mountains for over a century. For more information, visit Follow Ole Smoky on Facebook and Twitter @OleSmokyShine Responsibly®

MONARQ Group was founded in 2006 and is a leading independent regional distribution & marketing company focused on developing distinctive and innovative alcoholic beverage brands in the premium segments in Latin America & The Caribbean plus USA Duty Free. For more information, please visit

For more information, contact:

Mary Kaye Daniels

BWR Public Relations (for Ole Smoky)

T: 310 248 6162


Robert de Monchy, Managing Director


T: +31 35 6946136




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