Ole Smoky Distillery LLC. is a supporter of responsible consumption of our product by customers who are of legal drinking age. We carefully craft our spirits to be enjoyed in moderation and encourage safe consumption by an adult audience, should they choose to drink, discouraging abusive consumption, underage drinking, and drinking and driving.
Since we believe that responsibility must start with us, our internal marketing guidelines further our goals to encourage responsible consumption as we grow our brand across global markets.
Additionally, our advertising and marketing is placed in broadcast, cable, radio, print, and internet/digital communications only where at least 71.6 percent of the audience is reasonably expected to be of legal purchase age (determined by using reliable, up-to-date audience composition data).
In no event do we allow any advertising or marketing materials to depict individuals in states of intoxication, associate consumption of Ole Smoky with performing potentially dangerous activities such as operating heavy machinery, driving a motor vehicle, or participating in hazardous athletic activities, or make any claims that would indicate that Ole Smoky has any medicinal or magical properties.
Our commitment to social responsibility and promoting safe consumption of our products begins with us, and affects our customers and communities. It is a responsibility we do not take lightly, and we encourage those adults who wish to enjoy our products to do so - in moderation, responsibly, and safely.