Exclusive Moonshine of the Vols

We're proud to announce a long-term partnership with University of Tennessee Athletics. As part of the sponsorship agreement, Ole Smoky's moonshine has been named "The Exclusive Moonshine of the Vols" with the university partnering with Ole Smoky across both the flavored whiskey and moonshine categories.

We're excited to welcome Ole Smoky Distillery as a partner of Tennessee Athletics," said Steve Early, Vice President & General Manager of the Vol Network. "They're the most visited distillery in the world and they're based right here in Big Orange Country. The Ole Smoky brand is a cultural fit for our region, as their popularity will attest, and that aligns perfectly with the passion of our fan base."