Ole Smoky Named ‘Hot Brand’ from M. Shanken Communications for Fourth Consecutive Year

GATLINBURG, Tenn.--()--For the fourth consecutive year, Ole Smoky Distillery has been named an Impact Hot Brand by M. Shanken Communications. The leading publisher in the U.S. Wine & Spirits industry is known for such magazines as Wine Spectator, Impact, Market Watch, Food Arts, and Cigar Aficionado. Ole Smoky Distillery has also been nationally recognized with five prestigious Growth Brand Awards from Beverage Information Group.

M. Shanken Communication’s Impact Hot Brand Award 2020

Ole Smoky Distillery is one of only 51 brands included in the list of Spirits ‘Hot Brands’ this year and is one of only 24 brands selling over 600,000 cases earning the honors in 2020. Ole Smoky has grown at least 15% each year from 2017-2020, earning the ‘Hot Brand’ designation for four consecutive years.

Beverage Information Group’s Growth Brand Awards

Ole Smoky Distillery has won five 2021 Growth Brand Awards. The Rising Star category recognizes Ole Smoky Moonshine Pickles, Ole Smoky Salty Caramel Whiskey, Ole Smoky Peanut Butter Whiskey and the Ole Smoky Whiskey Line. The Fast Track category honors Ole Smoky Moonshine in 2021. The Growth Brands Awards have recognized successful beverage alcohol brands since 1997. Spirit winners are announced each year in the March/April issue of Beverage Dynamics.

“These are prestigious industry honors, and we are proud to be recognized once again as we continue to grow our company’s sales, products, teams and facilities to meet demands,” says Robert Hall, CEO of Ole Smoky Distillery.

Ole Smoky Distillery, one of the nation’s fastest growing spirits companies, saw tremendous growth in 2020. Nielsen sales data from 12 weeks ending in 12/26/2020 shows Ole Smoky as the fastest growing in the American Whiskey category. Ole Smoky is now the 17th largest brand with sales up 93.4% in 2020.


Paul Lindsley

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