Gatlinburg, TN (June 12, 2014) – For those who don’t make it “up the hill” to Gatlinburg when they visit Dollywood or otherwise explore the Great Smoky Mountains, Ole Smoky® Tennessee Moonshine is preparing to launch a nearby outpost at The Island in Pigeon Forge. The new location for Ole Smoky®, the leading distiller of premium moonshine in the U.S., will feature the same elements (distillery, tasting bar, retail store) as its original hub in Gatlinburg, known as The Holler. Set to open in late summer, the Pigeon Forge location will be called the Ole Smoky Barn.
The new location will have approximately 6,000 square feet of public space, half the size of The Holler – America’s most visited distillery – and the adjacency of its onsite still and tasting area will create a more intimate experience. Built on an open corner with abundant glass frontage, the Barn will benefit from 180 degrees of natural light and a slightly contemporary feel, while echoing the design of the original Holler through the use of reclaimed local barnwood and similar finishes, fixtures, artwork and other elements. Moonshine made at the Barn will be jarred, labeled and sold onsite; its store will also offer a range of flavored products made in Gatlinburg. In addition, the Pigeon Forge venue will have a dedicated outdoor stage featuring daily live bluegrass music.
“Opening an Ole Smoky location in Pigeon Forge will help us better serve the many visitors to our hometown,” said Joe Baker, Founder of Ole Smoky Tennessee Moonshine. “We’re excited to be a part of The Island. It's a great destination that offers a memorable experience for families visiting the area. We're confident that this location will become a must see for folks traveling to East Tennessee."
Pigeon Forge is located at the base of the Great Smoky Mountains National Park, one of the most visited parks in the U.S., and welcomes more than ten million visitors annually. Opened in June 2013, The Island in Pigeon Forge is a new retail, dining and entertainment destination whose attractions include The Great Smoky Mountain Wheel, a 200-foot-tall observation wheel, the dancing Island Show Fountains, rides, games and live music. With a current footprint of 300,000 square feet, The Island will add additional space and tenants, including Ole Smoky Moonshine™, with its second-phase debut over the next few months.
Ole Smoky Tennessee Moonshine has experienced rapid growth since launching in 2010, fueled by consumer interest in the non-aged whiskey category. In early 2013 Ole Smoky quadrupled its bottling capacity to keep up with rising demand with the addition of a 20,000-sq. ft. facility near its original distillery, The Holler. Its products are now available in 49 states and Canada.
About Ole Smoky® Tennessee Moonshine®
Currently, Ole Smoky Tennessee Moonshine nationally retails twelve flavors of moonshine made using authentic East Tennessee recipes, jarred and shipped directly from the company’s famed Gatlinburg distillery. The Ole Smoky Moonshine™ distillery, known as The Holler™, is America’s most visited distillery and produces the brand’s signature flavors. Original Moonshine, White Lightnin’™, Moonshine Cherries™, Peach Moonshine, Apple Pie Moonshine™, Blackberry Moonshine, Strawberry Moonshine, Lemon Drop Moonshine™, Watermelon, Sweet Tea and Charred Moonshine™ are available selectively in 49 states and Canada. Pineapple Moonshine is available in Tennessee, California and Hawaii only. Ole Smoky Tennessee Moonshine can be found at local retailers and is sampled and sold at some of the biggest music and sporting events in the country. True to its roots, each Ole Smoky Moonshine flavor is born from the hand-crafted recipes of the Tennessee families who have been filling moonshine jars and jugs in the Smoky Mountains for more than a century. For more information about the brand, please visit www.olesmoky.com. Find them on social media: Facebook.com/olesmoky, Twitter.com/olesmoky, Instagram.com/olesmokymooshine.