Ole Smoky Official Moonshine of Sturgis® Motorcycle Rally™

Ole Smoky Moonshine Partners With Sturgis® For The 3rd Year In A Row

GATLINBURG, TN- Ole Smoky Distillery LLC will be the official moonshine sponsor at the 77th Sturgis® Motorcycle Rally™ in Sturgis, South Dakota! This is the 3rd year the Tennessee moonshine brand has partnered with the world famous motorcycle rally. 

“There is no doubt about it: Motorcycle fans love moonshine. So it only makes sense that Ole Smoky is present at Sturgis® Motorcycle Rally™,” says Meg Bruno, VP of Marketing at Ole Smoky. “We couldn’t be more excited to continue being the official moonshine sponsor of the event for the third year in a row.”

From August 3rd-11th, Ole Smoky will be sampling flavors of their ‘shine to consumers inside Sturgis Liquor at the Ole Smoky Bar from 11am-6pm each day (1075 Lazelle Street). 

“We have seen much success in partnering with Ole Smoky Moonshine,” says Jerry W. Cole, Director at Sturgis® Motorcycle Rally™. “The partnership brings together two authentic American brands making this a great fit, and our guests always enjoy the ‘shine we serve.” 

To learn more about the Sturgis® Motorcycle Rally™ visit

To learn more about Ole Smoky visit 


About Sturgis® Motorcycle Rally™

The Sturgis Motorcycle Rally is an American motorcycle rally held annually in Sturgis, South Dakota, for ten days usually during the first full week of August. It was begun in 1938 by a group of Indian Motorcycle riders and was originally held for stunts and races. The club still owns and operates the tracks, hill climb, and field areas where the rally is centered. The first event was called the "Black Hills Classic" and consisted of a single race with nine participants and a small audience. The founder is Clarence "Pappy" Hoel. He purchased a motorcycle franchise in Sturgis in 1936 and formed the Jackpine Gypsies that same year.

Attendance has historically been around one half million people, reaching a high of over 700,000 in 2015.

The focus of a motorcycle rally was originally racing and stunts. In 1961, the rally was expanded to include the Hillclimb and Motocross races.  This could include half-mile track racing (the first year in Sturgis, there were 19 participants), intentional board wall crashes, ramp jumps and head-on collisions with automobiles.

The Sturgis Rally has been held every year, with exceptions during World War II. For instance, in 1942, the event was not held due to gasoline rationing.


About Ole Smoky Distillery LLC

Ole Smoky is the leading distiller of premium moonshine in the U.S. and the first federally licensed distillery in the history of East Tennessee. The company’s roots can be traced to the early settlers of the Smoky Mountains. Which means this isn’t just moonshine, it’s moonshine made with authenticity and enduring pride of the people of the Tennessee Mountains. In 2009, the law in Tennessee changed and suddenly, it was legal to make, distill and sell the infamous bootlegger’s hooch. It was at that point that a group of families decided to bring their artistry of superior moonshine making to the world at large.

And the world welcomed it. Ole Smoky was named an Impact Hot Brand by M. Shanken Communications, a leading publisher in the U.S. wine & spirits industry. The Hot Brand Award is given to both established and upcoming brands that achieve double-digit growth in each of the past three years, with a minimum of 200,000 cases. Additionally, people from all over the world visit the famed Gatlinburg Distillery, The Holler™, to see and experience how Ole Smoky moonshine is made.

Ole Smoky now retails globally and offers more than twenty creative flavors crafted from authentic family recipes. And while Ole Smoky has long been enjoyed on the porch from the jar or the jug, Ole Smoky now finds itself mixed in handcrafted cocktails of the finest order in establishments across the U.S. including at some of the biggest music and sporting events in the country.

For more information, please visit and find them on social media @olesmoky.

Shine Responsibly®

©2017 Ole Smoky Distillery, LLC. All Rights Reserved. OLE SMOKY, OLE SMOKY TENNESSEE MOONSHINE, OLE SMOKY WHISKEY, and SHINE RESPONSIBLY are registered trademarks of Ole Smoky Distillery, LLC.

Media Contact 

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