Ole Smoky Distillery Named One of the ‘Stars of the Industry’ Winning Shanken Communications’ Impact Blue Chip Brand Award
GATLINBURG, Tenn.--(BUSINESS WIRE)-- Ole Smoky Distillery, one of the nation’s fastest growing spirits companies, announced today it has earned the Impact Blue Chip Award from M. Shanken Communications. The leading publisher in the U.S. Wine & Spirits industry is known for such magazines as Wine Spectator, Impact, Market Watch, Food Arts, and Cigar Aficionado.
Each year, Impact recognizes the beverage alcohol industry’s best long-term performers with its “Blue Chip” Brands. To earn honors, brands must show at least 10 consecutive years of volume growth, or average annual compound growth of at least 0.5% from 2011 through 2020, with positive growth in at least eight of those 10 years. In addition, the brands must have maintained gross margins of at least $25 million last year.
“We are honored to receive this important award. Impact Blue Chip Award winners are often called the ‘Stars of the Industry’, and this recognition confirms that Ole Smoky is one of the strongest brands in the spirits industry. This is the first time Ole Smoky has been named to this elite group – which is even more satisfying as we celebrate our 11th anniversary,” said Robert Hall, CEO, Ole Smoky Distillery.
The Impact Blue Chip Brand Award Winners are named in today’s edition of Shanken’s Impact Newsletter and will be featured in the December issue of Market Watch.