Ole Smoky Distillery Launches New Tennessee Straight Bourbon Whiskey Nationally
Ole Smoky Distillery, one of the nation’s fastest growing spirits companies, is announcing the nation-wide distribution of its Tennessee Straight Bourbon Whiskey. Barrel-aged for four years and true to Tennessee tradition, this high-quality whiskey expands Ole Smoky’s premium, straight whiskey offerings.
Full-bodied and smooth for sipping, the Tennessee Straight Bourbon Whiskey features rich, warm flavors with subtle hints of smoke, char, and caramel. The new whiskey’s strong branding with direct screen print on glass, branded capsules, and a wooden cork stopper support the premium product positioning while coming armed with a more accessible consumer price point. By leveraging their long-standing relationships with distributors across the country, Ole Smoky is expanding availability to consumers across the United States.
“The American Whiskey category is continuing to grow, and as one of the fastest growing spirits companies in the country, Ole Smoky is excited to offer consumers a straight whiskey from a distillery they know and trust,” says Robert Hall, CEO of Ole Smoky Distillery. “We’re pleased to offer consumers, who may have first tasted a flavored whiskey in one of our distilleries, an accessibly priced, high-quality Tennessee Straight Bourbon Whiskey option from Ole Smoky.”
This product release follows the launch of James Ownby Reserve, the premium whiskey brand commemorating the remarkable history and spirit of James Ownby, the 5th generation great-grandfather of Ole Smoky Distillery’s Founder, Joe Baker. The 94-proof whiskey is aged in American virgin charred oak barrels and filtered utilizing the Lincoln County Process, passing through sugar maple charcoal before aging. Enjoyed neat or on the rocks, James Ownby Reserve Tennessee Straight Bourbon Whiskey is available in select markets and at Ole Smoky’s four distillery locations.
Contacts
Sydney Holsclaw / Mary Reynolds
olesmoky@phase3mc.com
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