Ole Smoky Continues Their Reign as the Most Visited Distillery in the World — Thu, Apr 18, 2024

Ole Smoky Distilleries, crafting moonshine, whiskey, and featuring daily tastings for visitors, were once again the most visited distilleries in the world in 2023. According to on-premise traffic counters, the four Ole Smoky Tennessee distillery destinations welcomed more than 5 million visitors last year, topping all their largest competitors by significant industry margins.

Ole Smoky’s The Holler in Gatlinburg welcomed 2.2 million visitors, The Barrelhouse in Gatlinburg welcomed 1.1 million visitors, Pigeon Forge’s distillery, The Barn, welcomed 1.3 million visitors, and Nashville’s 6^th & Peabody welcomed over 700,000 visitors in 2023.