Ole Smoky® Launches Phase 2 of All-New 360 Marketing Campaign
OLE SMOKY® TENNESSEE MOONSHINE ANNOUNCES PHASE TWO OF ALL-NEW 360 MARKETING CAMPAIGN
Ole Smoky Is Getting Consumers to Start Howlin’ With Their Newest Spokesperson Gatlin T. Wolf III
GATLINBURG, TN, August 3, 2015 – – Ole Smoky Tennessee Moonshine, the most distributed moonshine in the country, announces today the launch of the second phase of their all-new “C’mon Live A Little” marketing campaign. Following the huge success from Phase 1 of their “Manifesto Video” which has received over 1 million views on YouTube since June 29th, the brand is now ready to introduce their new spokesperson, Gatlin T. Wolf III.
Gatlin T. Wolf III embodies everything Ole Smoky stands for: living in the now, taking chances, and instigating mischievous behavior. The goal of the campaign is to reach out to a broader audience, therefore the brand wanted to create a character that relates to millennials. With his dapper style and confident aura, Gatlin represents the modern drinking man.
“Ole Smoky Moonshine is all about taking chances and having fun,” says John Cochran, CEO of Ole Smoky Tennessee Moonshine. “Gatlin is going to encourage consumers to live a little on the wild side by firing them up to try our moonshine. Who wouldn’t want to take a shot of moonshine to kick start the night?”
This second phase of the campaign will include three 15-second vignette videos, created by Standard Time, a Los Angeles based creative shop. Each video begins with ordinary people going about their daily lives until the call of the wolf.
“The inspiration behind the wolf is the red wolf that roams the Appalachian Mountains,” explains Michael Sharp, founder of Standard Time. “He represents the instigator of good times. We all have a wolf inside of us that we want to let out, and Ole Smoky Moonshine’s Gatlin T. Wolf III will do just that.”
The first of the three videos launched today through digital agency, VaynerMedia, a bicoastal shop that manages the brand’s social and digital media planning. The remaining videos will be released in the weeks to come.
“Because we are going after millennials with the new campaign, we are utilizing digital strategies to reach this target audience,” says Matt Seigel, VP and Head of LA at VaynerMedia. “This will help ensure Ole Smoky Moonshine stands out from its competitors.”
To watch the videos and to learn more about the campaign visit https://youtu.be/CJd4ibtzoq4
About Ole Smoky® Moonshine
It’s time for a good time. That’s the spirit inherently mixed in with Ole Smoky Moonshine, and that’s the reputation we are building to make Ole Smoky the chosen libation for the new convivial, imbibing generation.
Ole Smoky is the leading distiller of premium moonshine in the U.S. and the first federally licensed distillery in the history of East Tennessee. The company’s roots can be traced to the early settlers of the Smoky Mountains. Which means this isn’t just moonshine. It’s moonshine made with authenticity and enduring pride of the people of the Tennessee Mountains. In 2009, the law in Tennessee changed and suddenly, it was legal to make, distill and sell the infamous bootlegger’s hooch. It was at that point that a group of families decided to bring their artistry of superior moonshine making to the world at large.
And the world welcomed it. Ole Smoky was named an Impact Hot Brand by M. Shanken Communications, a leading publisher in the U.S. wine & spirits industry. The Hot Brand Award is given to both established and upcoming brands that achieve double-digit growth in each of the past three years, with a minimum of 200,000 cases. Additionally, people from all over the world visit our famed Gatlinburg Distillery, The Holler™ to see and experience how Ole Smoky moonshine is made.
Ole Smoky now retails globally and offers fifteen creative flavors crafted from authentic family recipes. And while Ole Smoky has long been enjoyed on the porch from the jar or the jug, Ole Smoky now finds itself mixed in hand-crafted cocktails of the finest order in establishments across the U.S. including some of the biggest music and sporting events in the country. The future is bright. And we’re ready to shine on.
For more information about the brand, please visit www.olesmoky.com and find them on social media @olesmoky.
Shine Responsibly®
©2015 Ole Smoky Distillery, LLC. All Rights Reserved. OLE SMOKY, OLE SMOKY TENNESSEE MOONSHINE and SHINE RESPONSIBLY are registered trademarks of Ole Smoky Distillery, LLC.
