Ole Smoky Moonshine Inks Two-Year Deal as Official Moonshine of Sturgis Motorcycle Rally

Gatlinburg, TN (July 23, 2014)Ole Smoky® Tennessee Moonshine is opening up the throttle and heading to one of the country’s biggest motorcycle rallies next month. In a two-year deal beginning in 2014, the moonshine brand out of Gatlinburg, TN will be the exclusive moonshine sponsor at the 74th Annual Sturgis® Motorcycle Rally™ in South Dakota, August 4th-10th.

Starting August 1st, Ole Smoky will be parking their Shine Shack in front of Sturgis Liquor (1075 Lazelle Street) through the duration of the event. They will be sampling flavors of their ‘shine to consumers throughout the week outside of the store and inside Sturgis Liquor at the Ole Smoky Bar. Fans who stop by the Ole Smoky Shine Shack will also be able to purchase swag. Look out for Ole Smoky all over town as their branding will be visible throughout the main streets. 

To celebrate the rally, Ole Smoky will be selling their mason jars with commemorative Sturgis 2014 labels, which include a custom Sturgis 2014 hang-tag sticker! Be sure to stop by Sturgis Liquor to grab a “one of a kind” Ole Smoky/Sturgis Jar.

“Ole Smoky Moonshine is ecstatic to be partnering with an event that is such a big part of our culture. This partnership brings together two authentic American brands that value the same spirited, laid-back Americana lifestyle”, said Founder Joe Baker.  “Sturgis Motorcycle Rally brings out the boldest and best riders, and we are so excited to be introducing them to our best and boldest flavors of Ole Smoky Moonshine!”

“The City of Sturgis is excited and honored to partner up with America’s premier moonshine, Ole Smoky Tennessee Moonshine. Ole Smoky is becoming a legendary brand whose flavor and lifestyle epitomizes the Sturgis rider.  We’re excited that Ole Smoky will be welcoming riders to Sturgis in 2014 and 2015 as we celebrate our 74th and 75th anniversaries of the Legendary Sturgis Motorcycle Rally,” stated Daniel Ainslie, City Manager of the City of Sturgis. 

Follow on social media: Twitter @olesmoky, Instagram @olesmokymoonshine, and tag #sturgisrally #sturgis 

About Ole Smoky® Tennessee Moonshine

Currently, Ole Smoky Tennessee Moonshine nationally retails fifteen flavors of moonshine made using authentic East Tennessee recipes, jarred and shipped directly from the company’s famed Gatlinburg distillery. The Ole Smoky Moonshine™ distillery, known as The Holler™, is America’s most visited distillery and produces the brand’s signature flavors.   Original Moonshine (100 proof), White Lightnin’™ (100 proof), Lightnin’ Line (80 proof): Strawberry Lightnin’, Lemon Drop Lightnin’ and Hunch Punch Lightnin’TM,  and the 40 proof line including: Moonshine Cherries™, Peach Moonshine™, Apple Pie Moonshine™, Blackberry Moonshine™, Strawberry Moonshine™, Lemon Drop Moonshine™, Pineapple Moonshine, Watermelon Moonshine, Sweet Tea Moonshine and Charred Moonshine™ are available selectively in 49 states and Canada.  Ole Smoky Tennessee Moonshine can be found at local retailers and is sampled and sold at some of the biggest music and sporting events in the country.  True to its roots, each Ole Smoky Moonshine flavor is born from the hand-crafted recipes of the Tennessee families who have been filling moonshine jars and jugs in the Great Smoky Mountains for more than a century.  Shine Responsibly®

For more information, please visit Follow on social media:, and

About Sturgis® Motorcycle Rally

The Sturgis® Motorcycle Rally has attracted motorcycle enthusiasts around the world for 74 years.  Born from the love of racing, the annual rally has grown to include bike shows, world-class entertainment, industry showcases, a wide variety of motorcycle related shopping opportunities, and of course, miles and miles of incredible riding experiences.  At the heart of the rally lies Legendary Sturgis Main Street.  This stretch of downtown Sturgis is reserved for motorcycles only, and it’s the place to be for the true Sturgis experience. Main Street offers great food, entertainment, and motorcycling fun for all ages. For more about the Sturgis Motorcycle Rally, visit

About Sturgis, SD

Each year in August, the population of Sturgis grows from just over 6,600 to nearly a half a million as the City plays host to the best biker get-together in the world.  Located in the Black Hills of South Dakota, Sturgis offers motorcycle enthusiasts the best riding, socializing, and shopping opportunities found anywhere.  Riders may choose from scenic rides through forested canyons, to day trips to National Parks like Mount Rushmore, Badlands, and Devil’s Tower.  Riders can go through the tunnels and spires carved from granite on the Needles Highway, or relive the pastat the Sturgis Motorcycle Museum.  The friendly atmosphere and scenic beauty of the Black Hills keeps visitors coming back year after year.


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