Ole Smoky Distillery, Yee-Haw Brewing & Music City Roots Teaming up in Nashville
Ole Smoky Distillery, Yee-Haw Brewing & Music City Roots Have Teamed up to Bring a World-Class Musical Entertainment Experience To Nashville
The East TN Based Companies Plan To Start Serving Guests in Second Half of 2018
Nashville, TN (December 11, 2017) - Ole Smoky Distillery, the leading craft distiller of Moonshine and home of the world’s most visited distillery, announced today that they are expanding their East TN presence by joining forces with Yee Haw Brewing Company, one of Tennessee’s top craft breweries. In collaboration with Music City Roots, they will collectively open an entertainment complex in Nashville’s burgeoning area of SoBro. The venue, currently being called 6th & Peabody will feature a distillery, brewery, live music, bars, tasting rooms, beer & bottle shops and merchandise. Visitors will be able to enjoy cocktails by the glass, as well as purchase jars of moonshine and bottled beer for enjoyment at home. Doors are scheduled to open in the second half of 2018.
“We are all very excited about this new endeavor,” says Joe Baker, Owner of Yee-Haw Brewing Company and Founder of Ole Smoky Distillery. “By providing guests with the best of Tennessee music, beer and moonshine, in a comfortable setting, we are confident that our newest venue will do extremely well in Nashville.”
The announcement of the multidimensional property comes after years of planning the overall concept. Having a brewery and distillery under the same roof will give visitors a unique experience with something that appeals to every individual, which is what the companies always envisioned. On any given day, there will be at least six beers on tap, and ten moonshine flavors being poured.
Along with experiencing a unique drinking occasion, guests will also enjoy authentic, world–renowned musical performances. Music City Roots, will be curating the live music talent and entertainment for the venue. Music will be presented day and night with an intimate performance area in the tasting room, a full-production concert stage in the main hall, as well as a broadcast studio for WMOT Roots Radio 89.5 FM. In order to build anticipation for the new venue, Music City Roots will be hosting a “Roots on the Road” campaign where they will go to various venues in Nashville, performing and spreading the word about the new location.
“Music City Roots looks forward to continuing to export the diversity and quality of our musical culture to a national and international audience from the heart of Nashville. We are honored to expand our long-term relationship with the great folks at Yee Haw and Ole Smoky by opening what will be an iconic and authentic addition to Music City,” says executive producer Todd Mayo.
“The heart of this partnership is our shared goal to curate a world-class listening environment, and present the music with the utmost respect for the artists that create it. In addition to being a live venue, it will be fully equipped for HD video broadcast, state-of-the-art live audio recording and radio broadcast”, says executive producer John Walker.
Baker and team will be transforming a warehouse currently standing on a 12k square foot property located in SoBro, also known as the South Six District. Currently the area is surrounded by a number of apartment buildings and hotels in development, which means there will be a need for more entertainment facilities for these residents and guests to enjoy. SoBro is a short walk and easily accessible from the popular “Lower Broadway” strip, the Music City Convention Center, and Bridgestone Arena.
“It makes sense for Ole Smoky and Yee-Haw to team up and create a space where all of our fans can enjoy themselves outside of our East Tennessee home base,” says Robert Hall CEO of Ole Smoky. “Both brands have a strong presence in the state and by joining forces we can offer great entertainment and a wide variety of beverages to fit every taste.”
This facility will be Yee-Haw’s second location and Ole Smoky’s fourth location.
Details about the bottle shops and tasting room (including a full beer and moonshine list, hours, events, and more) will be available soon. For more information about Ole Smoky please visit www.olesmoky.com. For more information about Yee-Haw please visit www.yeehawbrewing.com. For more information about Music City Roots please visit www.musiccityroots.com.
About Yee-Haw Brewery Co:
Founded in 2015, Yee-Haw Brewing Co is a craft brewery and tap room located in a historic railroad depot built in the late 1800's in Johnson City, TN. Yee-Haw quickly grew from a start up to one of the southeast's fastest growing craft breweries. Best known for their World Beer Cup award-winning Dunkel, Yee-Haw Brewing's reputation for high quality ales and lagers is built on their commitment to using only the finest ingredients.
Yee-Haw is an expression of exuberance, a celebration of life, and a commitment to adventure. They're serious about making great beer and improving the lives of those around them. Whether it is their commitment to a local nature conservancy, reviving a local outdoor concert series, supporting local art programs, or helping a local bike club raise money to build new trails, Yee-Haw is part of that experience. Remember, you'll say it when you drink it, and cheers to the good times.
About Music City Roots:
Founded in October of 2009, Music City Roots is a weekly live musical variety radio show hosted by Grammy winning “Mr Americana” artist, Jim Lauderdale. Streamed live every week online to a global audience and airing on over 25 radio stations, Music City Roots has aired nationally in 75% of the United States on public television. Roots was created to shine a light on the variety and diversity of American Music. Roots has hosted Grammy winning artists like Chris Stapleton , Sturgill Simpson, Emmylou Harris as well as iconic American acts like The Doobie Brothers and features a weekly emerging artist as well. A community of fan's, bands and brands, Music City Roots hearkens back to the golden age of live radio utilizing traditional and present platforms of discovery: radio, television, and streaming both live and on demand.
About Ole Smoky Distillery LLC:
Ole Smoky is the leading distiller of premium moonshine in the U.S. and the first federally licensed distillery in the history of East Tennessee. The company’s roots can be traced to the early settlers of the Smoky Mountains. In 2009, the law in Tennessee changed and suddenly, it was legal to make, distill and sell the infamous bootlegger’s hooch. It was at that point that a group of families decided to bring their artistry of superior moonshine making to the world at large.
And the world welcomed it. Ole Smoky was named an Impact Hot Brand by M. Shanken Communications, a leading publisher in the U.S. wine & spirits industry. The Hot Brand Award is given to both established and upcoming brands that achieve double-digit growth in each of the past three years, with a minimum of 200,000 cases. Additionally, people from all over the world visit the famed Gatlinburg Distillery, The Holler™, to see and experience how Ole Smoky moonshine is made. Since it’s opening in July of 2010, Ole Smoky Distillers have opened two more locations with The Barn™ in 2013 and the Barrelhouse™ in 2015, which produces the company’s new whiskey line that just launched nationally in Fall 2017. 2018 will mark the opening of the company’s fourth distillery in Tennessee.
Ole Smoky now retails globally and offers more than twenty creative flavors crafted from authentic family recipes. And while Ole Smoky has long been enjoyed on the porch from the jar or the jug, Ole Smoky now finds itself mixed in handcrafted cocktails of the finest order in establishments across the U.S. including at some of the biggest music and sporting venues in the country.
For more information, please visit www.olesmoky.com and find them on social media @olesmoky.
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Media Contacts
Amanda Mountan
Ole Smoky Distillery
805.208.9422
