Ole Smoky Distillery Launches First Ever “Mixin’ It Up” Social Media Campaign in Partnership With Patricof Co
GATLINBURG, Tenn.--(BUSINESS WIRE)--Ole Smoky Distillery, the most visited distillery in the world and #1 moonshine brand in the U.S., is launching their first-ever “Mixin’ It Up” social media campaign with a group of elite, professional athletes who have invested in Ole Smoky through a partnership with Patricof Co, the New York-based private investment platform. The campaign is to raise money for the participating athlete’s charitable organization of choice.
Later this month, the exclusive “Mixin’ It Up” campaign will feature professional athletes’ bartending skills through crafting their favorite cocktail with signature Ole Smoky products. Each video submission will be posted online for fans around the nation to see their favorite athlete’s customized drink, with the athlete cocktail recipe earning the most organic engagement on Ole Smoky’s Instagram receiving a substantial donation to the charitable organization of their choice. Participating investors include Anders Lee of the New York Islanders, Harrison Bader of the Cincinnati Reds, Malik Monk of the Sacramento Kings, former NFL cornerback Jason McCourty and former NFL lineman Beau Allen.
“It is an honor to collaborate with Ole Smoky Distillery and take part in a program dedicated to making a positive impact on numerous local communities,” said Anders Lee. “I look forward to supporting those in need and raising funds for meaningful causes – while putting my bartending skills to the test.”
“We at Ole Smoky have always been passionate about serving our neighbors, in both the Great Smoky Mountain regions and in the local communities across the country,” said Robert Hall, CEO, Ole Smoky Distillery. “This campaign is an excellent opportunity for us to showcase the versatility and quality of our products by making a wide range of delicious cocktails crafted by our talented repertoire of investors.”
Several dozen of Patricof Co’s athlete clients, representing all major U.S. sports, have invested in Ole Smoky and are excited to support the company in its continued growth. Participating investors include World Series Champion shortstop for the Philadelphia Philles, Trea Turner, 4x NBA All-Star, Kemba Walker, Captain of the Cincinnati Bengals, Sam Hubbard, NFL linebacker and leading podcast host, Will Compton, and Fantasy Football Analyst at NBC Sports, Matthew Berry – to name a few.
Founded in 2010 in Gatlinburg, Tennessee, Ole Smoky was and is a leading distiller of premium moonshines and whiskeys, while being known for its high quality, innovative and award-winning flavors. The company now retails across all 50 states and in over 20 countries around the world. For more information on Ole Smoky and its products, visit www.olesmoky.com.
About Ole Smoky® Distillery LLC
Ole Smoky is the leading distiller of premium moonshine in the world, the leading craft distiller in the U.S. and the first federally licensed distillery in the history of East Tennessee. Founded in 2010, Ole Smoky's roots are traced to the Smoky Mountains' earliest settlers, families who produced moonshine with enduring pride and Appalachian spirit. Ole Smoky has been recognized on the Inc. 5000 List of the fastest growing private companies in America for three consecutive years – 2020, 2021, and 2022, as well as receiving the 2022 Shanken Communications’ Impact Hot Brand Award and 2023 Growth Brand Awards from Beverage Information Group. Today, Ole Smoky’s 25 creative moonshine flavors and 17 inventive whiskey flavors can be found in all 50 states, 20 countries and at the company's four famed distilleries in Tennessee: The Holler and The Barrelhouse in Gatlinburg, The Barn in Pigeon Forge, and 6th & Peabody in Nashville. For more information, please visit olesmoky.com and follow Ole Smoky on social media @olesmoky.
About Patricof Co
Patricof Co (P/Co) is a highly specialized private investment platform designed to meet the unique business needs of professional athletes. Through strong relationships with its athlete clients built through a differentiated service offering and deep consumer sector expertise, P/Co aims to provide strategic capital to support the continued growth of the brands in which it invests. Please visit pco.com and follow @patricofco on Instagram for more information.