Ole Smoky Continues to ‘Shine On’ With National Moonshine Week Celebration
Ole Smoky Distillery, home of the most visited distillery in the world and #1 moonshine brand in the U.S., is bringing National Moonshine Week (June 1st – 7th) to life with a 360 degree marketing campaign and continued partnership with Friends of the Smokies, the non-profit organization assisting Great Smoky Mountains National Park in its mission to preserve and protect America’s most visited national park. Ole Smoky will also be hosting celebrations in its hometown of Gatlinburg, Tennessee as well as in five markets around the U.S. “National Moonshine Week is the perfect occasion for Ole Smoky to celebrate the legacy of moonshine and share the spirit with the world,” said Joe Baker, Founder of Ole Smoky. “We were proud to have brought the holiday to life the last two years and are excited to share the spirit’s rich American history with everyone again in 2024 and for years to come.”
In celebration of National Moonshine Week and moonshine’s birthplace of the Great Smoky Mountains, Ole Smoky Distillery is continuing their long-time support of Friends of the Smokies by donating a portion of the Moonshine Lemonade cocktail sales sold at participating bars and restaurants around the country from June 1 to June 7. The origin of this partnership inspired Ole Smoky’s 2021 release of their Limited Edition ‘Friends of the Smokies Blackberry Moonshine’, crafted to support the preservation and protection of the nation’s most biodiverse national park. Ole Smoky also provides staffing for volunteer days in the national park, as well as sponsoring their annual events and community activations.
“National Moonshine Week brings us many opportunities to not only honor the rich history of this storied spirit, but the community where it began,” says Robert Hall, CEO, Ole Smoky Distillery. “Our commitment to helping our neighbors in East Tennessee remains true through our growing partnership with Friends of the Smokies, and we at Ole Smoky look forward to giving back to our fans, customers, and community through this annual celebration.”
For those looking to celebrate at home, fans can visit https://nationalmoonshineweek.olesmoky.com/ to enter for a chance to win over 100 possible prizes. The grand prize is a VIP Trip to Gatlinburg, Tennessee for a Smoky Mountain weekend experience, featuring roundtrip airfare for four, 3-night accommodations, a private VIP Moonshine Experience at The Holler, and more. The website also features Ole Smoky’s signature moonshine lemonade cocktail recipes for fans to enjoy in their homes, like Lightnin’ Lemonade, Strawberry Lemonade, Blackberry Lemonade, and Hunch Punch Lemonade. For more delicious recipes and ways to celebrate, click here.
Contacts
Sydney Holsclaw / Mary Reynolds
olesmoky@phase3mc.com
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