There’s good reason to celebrate moonshine today, it is the most storied spirit in the United States. Production of the notoriously incendiary spirit dates to the late 1700s, when Irish and Scottish immigrants settled in the Southern Appalachian area, bringing with them their home distilling practices and their recipes for what is typically a white whiskey derived from corn, yeast, sugar, and water. And up until recently, it was illegal. Ole Smoky became the first legal moonshine distillery in Tennessee in 2010 launching its brand with Apple Pie, Original and White Lightnin' Moonshines, all hand-crafted from original family moonshine recipes in East Tennessee.
Today, Ole Smoky features more than 25 creative moonshine flavors. According to Nielsen, Ole Smoky is the #1 Moonshine sold in the United States with more than 71 percent of market share, the highest share of any spirit within their respective category. Ole Smoky Distillery fans are loyal and visit from around the globe, making Ole Smoky the most visited distillery in the world with more than 5.7 million visitors last year to their four distilleries in Tennessee. Top-selling flavors include Apple Pie and Butter Pecan Moonshine along with Moonshine Pickles from Ole Smoky’s fruits and veggies collection.
“We celebrate National Moonshine Day as more and more people are enjoying the taste and mixability of flavored moonshines,” said Joe Baker, Founder of Ole Smoky Distillery. “A spirit rich in American history, our fans know that when you share moonshine, you are sharing a nod to the history and heritage of this craft beverage distilled in the Southern Appalachian Mountains.”
Ole Smoky Distillery is the most awarded moonshine in the world, earning 237 honors since launching 12 years ago. “Earning awards in the spirits industry is based on original flavors, taste, and innovation. Ole Smoky is known for focusing on quality and authenticity as we craft great tasting spirits with eyebrow raising flavors that surprise and delight consumers,” added Baker.
Fans can celebrate National Moonshine Day by visiting nationalmoonshineday.olesmoky.com to enjoy the Curated Playlist along with cocktail recipes to help fans celebrate National Moonshine Day at home. Fans also have a chance to win a VIP trip to Tennessee for a moonshine and music adventure. The sweepstakes entry deadline is June 30.