Ole Smoky Tennessee Moonshine is one of the fastest-growing liquor brands in the country, and it’s been using three levels of flavor variety to allow it to expand its reach into different retail channels.

Moonshine, unaged corn liquor that was long produced illegally, is itself considered harsh and unforgiving. But as the market for legal moonshine has evolved (driven by an overall U.S. whiskey craze) adding flavors has allowed what had been a family business in Tennessee to expand into new areas – particularly since it resonates with the history of the stuff.

Read More: http://www.bevnet.com/magazine/issue/2014/the-flavor-rules