"Harley-Davidson is now churnin’ some corn mash into its iron.
The Motor Company has named Ole Smoky Tennessee Moonshine its official moonshine brand. This multiyear partnership has led to a hard-smoked blend that’s been named Harley-Davidson Road House Customs Charred Moonshine, which debuted during the Milwaukee Bike Rally. The Road House mountain dew will be promoted with year-round events and limited edition co-branded Ole Smoky Moonshine offerings featuring custom jars and labels.
But, of course, one blend isn’t enough. Ole Smoky and Harley-Davidson will soon unveil additional Moonshine brews, including new products and a cobranded national marketing campaign. The current white lightening is bottled at 105 proof in Ole Smoky’s traditional Mason jars."