Coachella’s Resident Mixologist Shane McKnight Will Be Onsite Mixing Up Craft Moonshine Cocktails
Gatlinburg, TN (March 20, 2014) – Ole Smoky® Tennessee Moonshine – the independently licensed distillery out of Gatlinburg, TN, is making their debut at one of the largest beverage trade shows of the year, the Nightclub & Bar Show. Ole Smoky will be at the Las Vegas Convention Center March 24 – 26 at Booth #629 showcasing eight flavors of moonshine, all jarred and shipped from the company’s famed distillery, known as The HollerTM. The Ole Smoky crew will be serving up craft cocktails by mixologist Shane McKnight, Director of Mixology at Best Beverage Catering and the Resident Mixologist at major music festivals including Coachella, Outside Lands and Life Is Beautiful.
“Ole Smoky is thrilled to be taking part in one of America’s biggest and best tradeshows in the bar, beverage and nightclub industry," said the brands CEO John Cochran. "Our team is looking forward to showcasing our moonshine’s appeal to our peers and hope what happens in Vegas makes it back to their bars and venues nationwide!"
Stop by booth #629 for a rotation of delicious cocktails. McKnight has fashioned a menu to showcase Ole Smoky’s range of flavors and "mixability".
Tuesday’s cocktails will include: Tennessee Mule (Ole Smoky White Lightnin'™, ginger beer, Bitters & fresh lime); Mountain Apple (Ole Smoky White Lightnin’, Ole’ Smoky Apple Pie™, cranberry juice & 7-up. Served on the rocks with sliced apple); Shine N Seven (Ole Smoky Blackberry Moonshine & 7-up. Served on the rocks with a lemon wheel); and Electric Lemonade (White Lightnin’ & fresh lemonade).
Wednesday’s cocktails will include: Moonshine Collins (White Lightnin’, Ole Smoky Lemon Drop Moonshine & soda. Served on the rocks with an Ole Smoky Moonshine Cherries); Ole Smoky Long Island (White Lightnin’, Lemon Drop Moonshine & a splash of cola. Served over ice with a lemon wheel.); Blackberry Lemonade (Blackberry Moonshine & lemonade. Served on the rocks with fresh mint.) and a special brunch cocktail from 12-2 p.m., the Rise N’ Shine (Your choice of White’ Lightnin’ OR Ole Smoky® Original Moonshine, bloody mary mix, horseradish, Angostura bitters and pickle brine).
Ole Smoky is sampled and sold at national chain accounts across the country including: Outback Steakhouse, House of Blues, Houlihan’s, O’Charley’s and many others. Onsite from Ole Smoky will be Michael Bender (Vice President of Sales), Frank Guernsey (Chief Marketing Officer), Ashley Decaro (Marketing Manager), Niels Skou (Field Marketing Manager, West), Rob Cue (Regional Sales Manager, West) and Mason Engstrom (Director of National Accounts).
Tweet It: @olesmoky #shineresponsibly #NCBShow2014 @NightclubBar
About Ole Smoky® Tennessee Moonshine
Ole Smoky® Tennessee Moonshine currently retails nine flavors of moonshine made using authentic East Tennessee recipes, jarred and shipped directly from the company’s famed Gatlinburg distillery. The Ole Smoky Moonshine™ distillery, known as The Holler™, is America’s most visited distillery and produces the brand’s signature flavors. Original Moonshine, White Lightnin’™, Moonshine Cherries™, Peach Moonshine™, Apple Pie Moonshine™, Blackberry Moonshine™, Strawberry Moonshine™, Lemon Drop Moonshine™ and Pineapple Moonshine™ are available in 49 states and Canada. Ole Smoky Tennessee Moonshine can be found at local retailers and is sampled and sold at some of the biggest music and sporting events in the country. True to its roots, each Ole Smoky flavor is born from the hand-crafted recipes of the Tennessee families who have been filling moonshine jars and jugs in the Smoky Mountains for over a century. For more information, visit www.olesmokymoonshine.com. Follow Ole Smoky on Facebook and Twitter @OleSmoky. Shine Responsibly®
About Nightclub & Bar Media Group
Nightclub & Bar Media Group is the go-to resource for the on-premise professional. Mirroring the fast-paced, trend-setting nature of the beverage industry, Nightclub & Bar has been providing the specific tools bar professionals, owners and managers need to grow their businesses, compete, and succeed in this competitive industry for over 29 years. Nightclub & Bar Media Group also presents the Nightclub & Bar Convention and Trade Show (http://ncbshow.com) March 24 – 26, 2014, the VIBE Conference (http://vibeconference.com), March 25-26, 2014 in Las Vegas, Jon Taffer's On the Rocks (http://www.ontherockslasvegas.com), Nightclub & Bar Top 100, Nightclub & Bar Awards, and produces daily content on www.nightclub.com along with two newsletters, Bar IQ and VIBE.
Media Contact - Ole Smoky:
B|W|R Public Relations
Lauren Peteroy / firstname.lastname@example.org / 212-901-3937