Ole Smoky Named ‘Hot Brand’ From M. Shanken Communications for Fifth Consecutive Year — Wed, Mar 16, 2022

For the fifth consecutive year, Ole Smoky has been named an Impact Hot Brand by M. Shanken Communications, the leading publisher in the U.S. Wine & Spirits industry. Ole Smoky Distilleries are the most visited distilleries in the world. According to on-premise traffic counters, the four Ole Smoky Tennessee distillery destinations welcomed more than 5.7 million visitors in 2021. (Photo: Business Wire)

Ole Smoky is one of only 43 brands to be recognized as a ‘Hot Brand’ this year. With growth of at least 15% each year from 2017-2021, Ole Smoky has now earned the ‘Hot Brand’ designation for five consecutive years.

“Being named a ‘Hot Brand’ for the fifth consecutive time is a prestigious industry honor for our team. We have seen tremendous growth this past year and are positioned for significant growth in 2022,” says Robert Hall, CEO of Ole Smoky Distillery. “We are very appreciative of this important award.”

As the largest craft distiller in the U.S. and home of the most visited distillery in the world, Ole Smoky sold over 1 million 9L cases in 2021 and holds the No. 1 share position in moonshine according to NielsenIQ. Also, according to NielsenIQ, for the 52 weeks ending 1/1/22, Ole Smoky Distillery was one of the fastest growing spirits companies in the American Whiskey category with sales up +24% vs. the year ago period, on top of very strong growth in 2020.

Ole Smoky Distilleries are the most visited distilleries in the world. According to on-premise traffic counters, the four Ole Smoky Tennessee distillery destinations welcomed more than 5.7 million visitors in 2021.