Moonshine has a rich tradition in America, and especially in the Tennessee and Kentucky region of Appalachia during prohibition. Secret stills produced strong liquor that was distilled and ultimately carried to its destination secretly, under light of the moon. Clandestine moonshine operations may be a thing of the past, but with Ole Smoky, moonshine is gaining a new popularity and even notoriety as it makes its way in bright daylight to some of the sunniest places in Latin America and the Caribbean after being launched in the duty free market in these regions at the 2014 IAADFS in Orlando. According to Robert de Monchy, Founder of MONARQ Group, “We have received a good number of orders since the launch at the IAADFS, and we are now in the advanced process of listing Ole Smoky with at least five duty free operators in the Americas. We expect Ole Smoky to do really well for us. The brand fits perfectly well in our philosophy to bring innovative products to the market.” MONARQ distributes Ole Smoky in the US duty free market, and in the Caribbean and Latin America in both duty free and domestic markets.
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