C'mon Live a Little - Ole Smoky Announces New Marketing Campaign
OLE SMOKY® TENNESSEE MOONSHINE ANNOUNCES
ALL-NEW 360 MARKETING CAMPAIGN
Tennessee Based Spirits Brand asks consumers to C’mon Live a Little
GATLINBURG, TN, JUNE 29, 2015 – – Ole Smoky Tennessee Moonshine, the most distributed moonshine in the country, announces today a brand new, first-ever marketing campaign. The brand, which opened its first distillery 5 years ago next month, is ready to elevate the moonshine category as the challenger-to-beat in the traditional liquor landscape.
Ole Smoky Moonshine’s new campaign will spotlight Ole Smoky as a unique alternative to the average bar offering and will introduce a new instigator persona and slogan, C’mon Live a Little. It launches today on social media and will continue to spread with print, on-premise, off-premise, outdoor and more.
“Ole Smoky is excited to continue to pioneer the moonshine category,” said John Cochran, CEO of Ole Smoky Tennessee Moonshine. “C’mon Live a Little embodies everything that moonshine stands for: being mischievous, having fun, living in the now and turning it up a notch.”
As part of campaign launch, the moonshine brand partnered with Standard Time, a Los Angeles based creative shop who created the look and feel of the new campaign, and Vayner Media, a bicoastal digital shop who will manage the brand’s social channels and digital footprint.
To watch the brand’s manifesto video and to learn more about the campaign here: https://www.youtube.com/watch?v=v6GCHQIvZwQ&feature=youtu.be