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ROLL OUT THE BARREL . . . FOR OLE SMOKY CHARRED MOONSHINE

Barrel-Aged Premium Moonshine Makes Its Debut

Gatlinburg, TN (April xx, 2014) – For whiskey drinkers who prefer that hand-crafted, smooth taste, Ole Smoky Tennessee Moonshine® is throwing its hat into the premium spirits market with the debut of their first barrel-aged premium product, Ole Smoky® Charred Moonshine.  The initial batch will be in limited release nationwide this spring, with only 3500 cases spread out over 49 states and the rest available exclusively at the Ole Smoky distillery, known as The Holler™.

“Our mission at Ole Smoky is to bring pure Tennessee mountain whiskey to the world by perfecting the recipes that our ancestors have been working on for over 100 years”, said Ole Smoky founder Joe Baker. “We have spent the last five years giving consumers an unaged craft whiskey product in a variety of flavors, and a barrel-aged premium product is a natural next step. We can’t wait for America to try Charred!”

Tennessee folks have been perfecting the art of making mountain whiskey for over a century.  While the clear hue of traditional moonshine embodies the process of fermenting and distilling local corn grain inside metal stills, some was stored in barrels to see just how good it could get.  Ole Smoky Charred™ is aged in toasted bourbon barrels for 3-4 months, and then blended for consistency, resulting in a fine mountain whiskey that’s hand-crafted and exceptionally smooth. 

At 105 proof, packaged in traditional 750 ml mason jars, Ole Smoky’s first premium moonshine retails for about $39.95, reflecting the value of extra care, time and quality.  For more information on where to get your hands on a jar of Charred™, visit the Get-A-Jar section on OleSmoky.com. 

About Ole Smoky® Tennessee Moonshine®

Currently, Ole Smoky Tennessee Moonshine nationally retails ten flavors of moonshine made using authentic East Tennessee recipes, jarred and shipped directly from the company’s famed Gatlinburg distillery. The Ole Smoky Moonshine™ distillery, known as The Holler, is America’s most visited distillery and produces the brand’s signature flavors.   Original Moonshine, White Lightnin’, Charred, Moonshine Cherries, Peach Moonshine, Apple Pie Moonshine, Blackberry Moonshine, Strawberry Moonshine and Lemon Drop and Charred Moonshine™ are available selectively in 49 states and Canada. Pineapple Moonshine is available in Tennessee, California and Hawaii only.  Ole Smoky Tennessee Moonshine can be found at local retailers and is sampled and sold at some of the biggest music and sporting events in the country.  True to its roots, each Ole Smoky Moonshine flavor is born from the hand-crafted recipes of the Tennessee families who have been filling moonshine jars and jugs in the Smoky Mountains for more than a century. For more information about the brand, please visit www.olesmokymoonshine.com. Shine Responsibly®

Media contacts:

Mary Kaye Daniels / Lauren Peteroy

(310) 248-6162 / (212) 901-3937

marykaye.daniels@bwr-pr.com / lauren.peteroy@bwr-pr.com

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