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Ole Smoky Tennessee Moonshine Introduces Two New Delicious Varieties, Strawberry and Lemon Drop

Gatlinburg, TN (October 28, 2013) – Apple pie, peach, blackberry... Ole Smoky Tennessee Moonshine® has already brought some distinct fruit flavors to its ever-expanding line of products.  Now comes two more, Strawberry and Lemon Drop, a couple extra reasons to twist open a jar and invite all the neighbors over.

Americans eat twice as many strawberries as they did two decades ago, according to the USDA, and their popularity makes it ripe time for a new libation: Ole Smoky® Strawberry Moonshine™.  Southern folk have long prized the sweet red fruit for jams and pies, shortcakes and of course moonshine.  Ole Smoky® Strawberry Moonshine™ is infused with the perfect amount of sweetness and just a hint of tart, to capture the real fruit flavor.  Whether mixed with lemonade, on the rocks, or straight from the jar, it’s always in season.

In the smoky mountains of Tennessee, and across the South, lemonade has traditionally been a favorite thirst quencher, served in a mason jar with plenty of ice and even a sprig of mint.  Ole Smoky blends the taste of fresh-squeezed lemons and sugar with its mixin’ moonshine, White Lightnin’™, to create Ole Smoky® Lemon Drop Moonshine™.  With a natural sweetness, and not too much sour to make you pucker, combine it with club soda for Prohibition Lemonade, or with sparkling wine for a Lemonade Sparkler.  This ain’t mellow yellow.

At 40 proof each, and packaged in the same traditional 750 ml mason jars as other Ole Smoky products, Ole Smoky® Strawberry Moonshine™ and Ole Smoky® Lemon Drop Moonshine™ currently ships to retail stores in 49 states and Canada, available in national retail stores like Sam’s Club and Walmart as well as local liquor stores nationwide. For additional information on the varieties available, please visit http://www.olesmokymoonshine.com/varieties/.

About Ole Smoky Tennessee Moonshine®

Currently, Ole Smoky Tennessee Moonshine retails eight flavors of moonshine made using authentic East Tennessee recipes, jarred and shipped directly from the company’s famed Gatlinburg distillery. The Ole Smoky Moonshine™ distillery, known as The Holler™, is America’s most visited distillery and produces the brand’s signature flavors:  Ole Smoky® Original Moonshine, White Lightnin’™, Moonshine Cherries™, Peach Moonshine, Apple Pie Moonshine™, Blackberry Moonshine, Strawberry Moonshine and Lemon Drop Moonshine™ are available in 49 states and Canada.  Ole Smoky Tennessee Moonshine can be found at local retailers and is sampled and sold at some of the biggest music and sporting events in the country.  True to its roots, each Ole Smoky Moonshine™ flavor is born from the hand-crafted recipes of the Tennessee families who have been filling moonshine jars and jugs in the Smoky Mountains for more than a century. For more information about the brand, please visit www.olesmokymoonshine.com. Follow Ole Smoky on Facebook and Twitter @OleSmoky.

Shine Responsibly®

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Media contacts:

Kelly Striewski / Mary Kaye Daniels

(310) 248-6164 / (310) 248-6162

kelly.striewski@bwr-pr.com / marykaye.daniels@bwr-pr.com

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