Gatlinburg, Tenn. (October 30, 2013) – After a year of running their first commercial promoting their homegrown brand, Ole Smoky Moonshine has hired Austin advertising agency Blackboard Co. to produce a new campaign. Entitled “Born From,” the commercials mark the brand’s return for the third season on Discovery Channel’s popular series “Moonshiners.” The season debut is scheduled for Tuesday, November 5, 9pm ET/PT, and will kick off with a brand new Ole Smoky commercial, one of several that will air during the season. The first spot aired earlier this month on the cable network and you can view it here http://www.youtube.com/watch?v=m9Fh7wqHxq8.
In the wake of its strong and increasing success in the national marketplace, and now also international, with distribution in Canada, Ole Smoky brought Blackboard Co. aboard to create a new series of high production value spots. The “Born From” campaign is deeply rooted in Ole Smoky’s ties to Appalachian culture and celebrates the authenticity of the family-owned company from Gatlinburg, Tennessee. Ole Smoky produces the first legal moonshine in the state and is proud of its family moonshine recipe that is more than a century old.
The Ole Smoky spots, consisting of (4) 30-second commercials and (2) 10-second billboards, will be seen throughout the upcoming 2013 season of “Moonshiners”, and will continue into early 2014. Timeslots include primetime, as well as a variety of additional dayparts throughout the week and weekend. Ole Smoky’s role as a sponsor also includes IPMs (in program messages) that will be seen during the content of the show and run approximately: 08 seconds. A social media campaign will also be rolled out concurrent with paid advertising.
“Ole Smoky has found a strong media partner with Discovery Channel and the fans of their phenomenal show ‘Moonshiner’s’ is truly our audience. The ‘Born From’ campaign reflects the heritage, the craftsmanship and the authenticity of our product. We hope these commercials will catch the attention of viewers and will resonate with moonshine lovers across the U.S.,” said Ole Smoky co-founder Joseph Baker.
The creative team responsible for the compelling advertising campaign is Blackboard Co. They are a creatively driven full-service advertising agency located in Austin, Texas, offering a strategically integrated approach to driving transactions for brands. They currently partner with the New Mexico Tourism Department, Tillamook County Creamery Association, Green Mountain Energy, VEEV Spirits, Grande Communications, Ole Smoky Tennessee Moonshine, Pursuit Rx and Supreme Protein. The Blackboard creative team includes Joe Shands (creative director), Clark Evans (creative director), Tom Hollerbach (managing director), Shelley Hall (account executive) and Amanda Fox (producer). The production company, Farm League, team includes Britton Caillouette (director), Devin Wilson (producer) and Greg Hunt/Hunt Filmworks (dp). The post-production team includes Ted Griffis (editor), Brandon Thomas (color grade) and Chris Erhlon (audio mixing). Learn more at www.blackboardco.com
The family-owned company behind Ole Smoky got its start after the state of Tennessee changed its laws to allow licensed distilleries. Ole Smoky now distributes to 49 states and Canada and can be found in America’s premiere retail chains in addition to local liquor stores nationwide. Ole Smoky is the official moonshine at four of America’s premiere NASCAR tracks in homage to their roots. The families behind Ole Smoky were growing corn and making whiskey in Tennessee before it was even a state, and after centuries of hiding from the law, they are finally able to legally, and proudly, share their line of authentic moonshine whiskey products with the public at large.
About Ole Smoky Tennessee MoonshineCurrently, Ole Smoky Tennessee Moonshine® retails eight flavors of moonshine made using authentic East Tennessee recipes, jarred and shipped directly from the company’s famed Gatlinburg distillery. The Ole Smoky Moonshine™ distillery, known as The Holler, is America’s most visited distillery and produces the brand’s signature flavors. Original Moonshine™, White Lightnin’™, Moonshine Cherries™, Peach Moonshine™, Apple Pie Moonshine™, Blackberry Moonshine™, Strawberry Moonshine™ and Lemon Drop Moonshine™ are available in 49 states and Canada. Ole Smoky Tennessee Moonshine® can be found at local retailers and is sampled and sold at some of the biggest music and sporting events in the country. True to its roots, each Ole Smoky Moonshine™ flavor is born from the hand-crafted recipes of the Tennessee families who have been filling moonshine jars and jugs in the Smoky Mountains for more than a century. For more information, please visit www.olesmokymoonshine.com. Find Ole Smoky on Facebook and Twitter @OleSmoky. Shine Responsibly. ®
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